10 Critical Appearance Factors For Business
Human beings, by nature, stereotype. We do this as a means of making sense of our world. Our brains associate one object or concept to another. For example, look at these words:
- Volvo driver
- Plumber
- Gotee
- Catholic priest
- Lawyer
- Harvard
- Your mind likely conjured up an immediate association. Stereotypes are powerful and unavoidable. In business and life, the first impression you make is extremely hard to overcome. Studies have shown that, more often than not, people’s first impressions rarely change.
- As one observer noted, “People decide, then think.” People are not rational in their decision making. It is rarely a calculated and thought out process. It is one of immediate decision and then justification for their decision. This is how they feel towards you. They decide, then they think.
- As the speed of decision making has increased in the new economy, it is important to focus on the first impression you make. Here are 10 critical appearance factors that will allow you to project the stereotype of professionalism which I assume is true about you:
1. Business Professional Wear: Dark suits (navy and gray) project seriousness and professionalism. It is better to get a more expensive suit than multiple cheap suits. The threadcount is important to avoid wrinkles, prolong wear and promote comfort. Click here.
2. Shoes, shoes, shoes: Buy the best. Simply put. Shoes mark you. Click here.
3. Cufflinks (for men): Not only are French cuffs comfortable, they promote a show and style that communicates beyond your words.
4. Car: Get a car you do business with and can make deals. There are conservative and mid brands. The best brands for business are beyond utilitarian. They speak your success and professionalism.
5. Fitness: If you are overweight, your clothes will not do any good. People associate fat with lazy. Often they are right. Discipline your body and let it communicate your discipline for you.
6. Hygiene: Always have a clean haircut and appearance. Everything from your nails to your skin needs to show cleanliness. Defects stand out and distract.
7. Smile: Smiling effects conversations. Always smile. If you have chapped lips, keep them moisturized. If you have crooked teeth, fix them to get straightened. Always have good breath.
8. Computer: It is amazing how little business people pay for the most important tool they own. Get one that brands you and a bag that speaks professionalism.
9. Articulation: “Those that can express themselves in words that cannot be misunderstood have more power and more value,” Said Harry Beckwith. Communication is extremely important. How you talk stereotypes your intellect.
10. Posture: How you walk and stand communicates your confidence. Always look people in the eye and always sit and stand upright. Do an exercise and watch people walk by and see what judgment you make about them. You may be surprised how quick you get there.
Remember Machiavelli: “Everyone sees what you appear to be. Few really know what you are.” Don’t let your appearance undermine who you are. If you are conscience about what you appear to be, you give who you really are a better chance of being accepted in the light you desire.
Comments
Leave a Reply