Give a Free Prize

Your network loves to get something of value. This motivates them to strongly refer you to their friends. In an economy where attention is hard to capture, a strong incentive will allow you to become not only noticeable, but also create a network of people selling your services or product on your behalf.

Big Idea

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Here is an idea that captures the concept of a free prize inside. Most people love free items that they would not normally spend on themselves. A dinner at a fine restaurant that a person may hesitate to spend their own money on is a great incentive. It is a luxury item that appeals to their desire.

In your newsletters or brochures, you can create an ongoing incentive program which appeals to this desire. Three Forks Restaurant in Dallas offers a unique type of gift certificate – gold coins. The presentation along with their renowned cookbook is a way to incent your network to refer leads. Be sure to be consistent and repetitive with your message. It is the attention of your network you are seeking.

Notes

  • The presentation, not only the gift, is important
  • Be clear about how your program works. Use numbers to outline the steps
  • Remind people often

The Steps

  1. Capture the images and information for the Three Forks gift coins
  2. Place your message in your brochure or newsletter
  3. Specify these will be given when a sale is made with a person’s referral
  4. Create a way to get leads to you easily:
    1. Web site
    2. Email
    3. Web form

Enjoy and watch your business grow.

June 7, 2008 · Filed Under Selling

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