Positioning With Advice
In the knowledge economy, your advice is what determines your value. Being in the advice business ourselves, we understand this value and we want to share with you how to use your value through a specific process.
Written Vs. Spoken
If you spent 30 minutes writing rather than talking to someone, here are the advantages you have:
- Your content can be used 1,000 more times.
- You appear much more credible. We trust writing more.
- You are able to be Googled.
- You are forced to think.
- You are better positioned for a next step.
- You differentiate yourself from your competitor.
Very few people will write. Thus, it is an opportunity for you to distinguish yourself. Having a content management site which brands you is a strategic enabler to look credible rather than be merely charismatic in speaking.
However, it is a hard habit to develop. Too often, we like to chit-chat and blow a half hour talking about things that will fade with memory quickly.
Examine this process map. It shows you how you must be vigilant and learn to be a different business person. It shows you how to bring much higher value and position yourself. Remember, if you are positioned well, selling becomes less necessary.
Next time you can bring value to someone because of your knowledge, stop your typical process of freely giving away your knowledge. Instead, leverage it and build your business and brand. Otherwise, you are just a person out there doing a lot of one-time talking.
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