Strategic Email Signatures
BWe communicate with hundreds of emails a week. Each of these are touchpoints for our branding. Your signature can be wasted real estate or strategic in promoting your brand.
Does Your Email Brand You?
First what kind of email do you use for business? Is it a Yahoo! Or AOL Address? What do you risk in your branding by using such an address? What opportunities have you lost? A simple thing like your domain name advertises you. The people you communicate with will investigate that domain name you communicate with.
I use don@ascendworks.com often. The result is that people will come to my web site and see my brand. Then they go to my blog and see my advice. Then they go to my LinkedIn and see my network. Then they ask for information like you are reading. Then there are more next steps based on the breadcrumb trail that has been carefully been laid. This is apparent from the tracking that can be done today:
Web Analytics Software
What Signature to Use?
A powerful signature tool to use that is free is from LinkedIn. LinkedIn is a networking software tool. If you want to release the full extent of this tool, simply contact AscendWorks for a coaching session on the tool and how to expand your own business through it.
- After setting up an account in LinkedIn, be sure to fill out the complete profile:
- Next select the Email Signatures tool.
- Ensure the information is correct and filled out. This will populate the signature block of your choice. Also pick the layout from the various selections in the gallery.
- After you have your final selection, Select “Click here for instructions…”
- Follow the instructions for installing the provided html code into your respective email client. Your output should look like the following:
Note the various links which the recipient can now click in a visually appealing signature. Happy Branding!
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